Evaluation Q3: What Media Institutuion Might Distribute Your Media Product and Why?

The media institution that would distribute my product would be Bauer Media Group. The reason I chose this media institution, is because they are already proven to be reliable and successful as they publish magazines such as Q and KERRANG and also because they have experience publishing music magazines, which is the type of magazine mine is. This therefore means they would help successfully distribute my production to its intended target audience and achieve good sales as the target audience would see who it is published by and their confidence in the reliability of the magazine would be increased, due to the magazines they have previously published, meaning there is a higher chance my magazine will be bought.
This publisher will help with the success of the product as they have experience with music specific magazines. This will benefit the magazine as it is rap genre specific which will have a  very niche audience so it would be best being published by a music institution, which will also help the target audiences reliability of the product.
It would be on sale on both mass and niche scale, in supermarkets and post offices but also in music shops such as HMV along with others. This is because, the mass scale will help boost sales and also attract more of the target audience and boost its publicity, as more people will see the product on sale, alongside other popular magazines. Being alongside other popular magazine would make the target audience realize it is a professional magazine that is able to be placed next to and compete with other top magazines. But niche scale sales would also benefit the magazine. This is because if it was sold in a place like HMV, a very popular store that is known for selling many music related products, it would be seen by many people interested in music, and there would be an increased chance  of it being noticed for often by its target audience, as many people interested in rap music will go in to this shop and therefore see the product and potentially buy the product. Being sold in music stores would mean it would be exposed to music lovers more than it would on a mass sale as people who go in the shop, will be there for some sort of musical interest.